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”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said. He declined to say how much Defenders has spent in recent years, only calling it “multi of multi millions of dollars. ”“You would be surprised by the number,” he said. “It’s very significant. ”•Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

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All CVS stores have been equipped, at a minimum, with atactile device at both the front check out counter and the pharmacy counterto ensure that customers unable to use a flat screen keypad do not have toprovide their PIN to a store employee. The company is also training itsstore employees to provide appropriate interaction with visually impairedcustomers regarding the use of the new tactile devices. "Without tactile keys, blind and visually impaired people have no choice butto share their PINs with strangers," explained Melanie Brunson, executivedirector of the American Council of the Blind. "Today's announcement, andthe collaboration that led to it, demonstrates CVS/pharmacy's ongoingcommitment to its blind and visually impaired customers. " Web Site Access The initiative includes CVS/pharmacy's commitment to ensure that its onlinepharmacy, , is accessible to persons witha wide range of disabilities, including blind computer users who use ascreen reader or magnification technology on their computers and those whorely on a keyboard instead of a mouse. CVS.